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一持工作室 | 青色旗艦店,焦土重生的青色舞台

188bet体育网址 感謝來自 一持工作室  的商業空間項目案例分享:

 

星期六 SABADOS (SATURDAY)

“不管你愛不愛,你的美,都是時間賞賜的奇跡”來自於阿根廷博爾赫斯的詩篇“星期六”,時間和空間的輪回與停頓、夢境和現實之間的界限連通。戲中戲,夢中夢,人雖渺小但是信念沒有疆界。青色Atelier Intimo這樣描述2020年的新產品係列。

“Despite your coldness your beauty scatters its wonders across the years.” Quoted from the poetry written by the Argentine Jorge Luis Borges – the cycles and intervals of time and space, the transition between fantasy and existence. Within all the acts and dreams, we are just human beings but with no limitation to our strong belief, as per Atelier Intimo’s story behind their latest Year 2020 product range.

 

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始源 ORIGIN

2020年的疫情和自然災害對很多人都有新的啟發。由一持工作室設計,青色的第一家國內旗艦店,落地於上海最繁華的商業街之一,淮海路。一持要大膽的走在青色前麵,引領出一個非一般的商業空間。受疫情啟發,旗艦店的設計及青色的新產品係列都利用了“焦土重生”作為設計概念,利用大自然治愈的力量,給與人類希望,融合自然,修複創傷。同時,在繁華快步的上海淮海路,一持希望在“焦土重生”的基礎上,塑造一個讓大家停一停,抬頭幻想一下的空間,身邊的事和物,有沒有什麼被我們遺忘了?

In year 2020, the unprecedented epidemic and various natural crisis had brought a lot of new insights for many of us. Atelier Intimo’s first Flagship, designed by O&O STUDIO, is located on one of the busiest retail streets in Shanghai – Huai Hai Road. O&O took a bold step, led and created a new and extraordinary retail space for the lingerie brand. Taking inspiration from the epidemic, both the Flagship and Atelier Intimo’s new product range are built upon the concept of “Rebirth of the Scorched Earth”, with the view of integrating the nature’s healing power to influence and give new hope to human beings. O&O Studio wanted to craft a dramatic space that brought in and allowed visitors to spend a moment to look up, imagine and fantasize in such time and space on the prosperous spot. “Is there anything that we have forgotten about?”

 

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舞台 STAGE

位於淮海中路841號人民坊一個兩層高的180平米單位,內部樓板開洞的現狀位置保留,避免改動現有結構和減小不必要的施工量。樓梯從L型改為對整體設計及空間更有利的U型,讓商業空間能占用店鋪的前方也更好配合後勤空間。

Located on No.841 on Huai Hai Road, the flagship store occupies a 180sqm two floors unit at Renmin Fang. With the aim to avoid unnecessary demolition or construction work while providing a more efficient layout, the slab opening is retained with the existing stair structure that turned from a “L” shape to an “U” shape configuration. Thus the retail zones are maximised at the front end with the back of house effectively grouped together at the rear.

 

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青色旗艦店不僅僅是一個商業空間,更加是一個青色的表演舞台。入口外飾麵是“焦土重生”啟發的一個定製效果,先給顧客一個暗示。

Atelier Intimo Flagship is not a typical retail store. It is a performing stage designed for the brand. The entrance enclosed with gold platted khaki stainless steel covering inspired by the “Rebirth of the Scorched Earth” concept, thus giving a hint and stimulation to every visitor that, this is an unusual retail store that one must go in and experience.

 

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一樓的中軸線把產品陳列分開在兩側,一側是8個懸吊模特道具,可以按需求升高降低,也可以更換模特道具。另外一側是定製產品陳列道具,層架設在不同高度,配合青色不同的產品係列。飾麵是定製的不鏽鋼,跟店麵的門楣,柱子,試衣間牆身等一樣,塑造一個“焦土”的背景。

The central axis defines the retail zones onto two sides. On one side are 8 hanging mannequins with adjustable hanging heights and the flexibility of exchanging mannequin types. On the other side is a series of custom-designed product display units that integrates various displaying heights and mannequin figures, with the same stainless steel finishes that unifies the shopfront and changing room wall outer finishes, creating a backdrop of the “Scorched Earth”.

 

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同時一持也利用營造大自然重生圖案的地毯成為產品陳列的小島,無形中劃分了人流線。島上豎立數個中島形式的陳列道具,利用了真實的英石,龜紋石和泰山石做底座,加上簡單直接的不鏽鋼造型,寓意新生命的孕育。而試衣間就延續了小島的弧形輪廓,設計成一大一小,靠近樓梯旁,增加空間上的層次感。

The ground floor is also delineated by custom-made circular carpets with nature prints that firstly create a natural circulation flow, and secondly several minimally designed display islands sit on top that integrates with a selection of natural stones including Septarium, Quartz and Taishan stone, implying the birth of new life. The two changing rooms in different sizes located right under the staircase extend the curvature of the nature islands.

 

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為了從功能上能更好帶領顧客感受完整的青色舞台,收銀台放置在二樓。二樓一側是一個藝術性陳列裝置,來自大自然樹幹樹葉的靈感,融合旋轉樓梯的概念,讓不同款式的模特道具自由的展示在可旋轉的踏板上。

Considering on the functional side and bringing the visitors a complete journey, the cashier is placed on the upper level such to maximise the customer flow between two floors. On the opposite side is an installation display unit that explores the form of a tree crown with an architectural interpretation. The final product is a spiral stepping device that can be revolved manually for displaying series of mannequin in different styles and sizes.

 

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再走進幾步是坐落於弧形平台上的VIP空間,布簾可以完全分開此空間,提供VIP顧客私密性,作為一個半開放式試衣間,或者開啟隔斷連貫整個二樓空間作為新品發布的活動空間。

Towards the front end is a VIP space that is zoned on top of an elevated platform. This can be enclosed with the help of a long electrical curtain providing total privacy, where the space will turn into a true VIP space for lingerie trials and private parties. Or it can be fully opened and make the floor as a platform for new product launching events, parties, live streaming etc.

 

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形態 MORPHOLOGY

模特道具是一個最直接展示產品的一個媒介。一持從這個層麵作出了挑戰,融合模特道具和“焦土重生”,孕育出一個係列的藝術裝置來進一步呈現青色的表演舞台。一共有6個不同體態的模特和形式來結合數個意境。有身上穿上旋轉造型的翅膀, 翩翩起舞的像青色舞台的領隊。

Mannequin is the most common medium to display textile products. O&O STUDIO took the challenge to integrate mannequins and the design concept of “Rebirth of the Scorched Earth”, and developed a series of art installations that fully present the performing stage for the brand. The series has 6 individual installations, blending various mode of mannequins to achieve different conceptions, such as the key leader of the stage who wears a set of revolving wings, appear to be dancing at the central stage.

 

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也有分散在店裏,受花朵盛開意境的啟發,注入了室內建築元素同時融合女性模特的不同部位和形態,從花蕊開展,寓意女性美和大自然的力量。裝置被塑造出稍微脫離原型和異乎尋常的出現在旗艦店,讓大家有各自的空間來想象和解讀。

Scattering around are several installations inspired by flower blossom infused with interior architectural elements. Making use of different mannequin parts at the opening flower buds, they carry the nature energy and glorify their beauties. These installations are designed with a slightly peculiar and unexpected manner for one’s imagination and self-interpretation on what these quirky archetypes are portraying.

 

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15+1

15+1是青色的一個產品項目,邀請了15位顧客和1位員工,利用3D掃描每一位女性獨特的胸型,繼而利用3D打印製作16個半身胸模,穿上不同青色款式和尺寸的文胸,來推廣一個青色品牌的設計理念。

Atelier Intimo invited 15 female customers and 1 female staff to have their unique breast shapes scanned by 3D scanner. They are then 3D-printed as 16 half-body mannequins wearing different sizes and styles of bras by Atelier Intimo. This is one of the important elements that the Client use to display and promote their design philosophy on how flexible their products can be to fit and suit any female, any breast shapes and any sizes.

 

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一持的15+1連貫兩層的空間,以16個胸摸道具掛在樓梯旁牆體的嵌入式圓形造型,同時利用牆體的深度配合漸變的層板增加層次感,道具也可以隨時拿下來方便替換文胸款式。

The design solution that O&O collaborated was to make use of 16 circular features, each holding one half -body mannequin placed along the wall that span between the ground and first floor. Each circular feature has the same depth but rotating layers to subtly distinguish the mannequins while informing a consistent design philosophy.

 

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意•念 CONCEPTION . BELIEF

青色在國內已經有一定知名度,在品牌上也有自己的一套策略。這方麵對一持來說是非常有挑戰性。一方麵要保持青色已經開展了的一個模式,那麼旗艦店就是一個新跳板,一個耳目一新的“青色形態”。從旗艦店開業以來,旗艦店已經見證了一持的空間設計與意境如何跟青色產品的完美結合。對青色來說,旗艦店是麵對顧客,直接跟顧客交流的空間,更加是青色新品發布,模特拍攝,做網絡直播的基地,所有都超乎大家的想象。青色旗艦店的成功,是能夠帶出青色新一麵的同時,也給到青色在設計和營業上增加價值。這也是一持一直堅持的信念。

Atelier Intimo has already gained a good level of popularity in the past few years with specific design philosophy and retail strategy. O&O Studio sees this as a fascinating challenge and opportunity to design Atelier Intimo’s first flagship, serving as the brand’s new “springboard” to achieve further success, presenting the new “Morphology of Atelier Intimo”. Since the opening of the flagship, it has proved how well that the dramatic and theatrical space has integrated and harmonized with the Client’s brand and products. For Atelier Intimo, the flagship is a point where they face directly to their valuable customers, a space for their new products launch, a studio for modelling and photography, a base for live streaming etc. All these are well beyond what the Client could imagine beforehand. The success of the flagship also sealed the strong belief of O&O Studio’s design philosophy. While the design brings in a new and distinctive portrait for the Client, O&O Studio also brings in additional design and commercial value to the Client’s business.

 

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項目信息

項目:  青色旗艦店
建築師: 一持工作室
公司網站:https://www.oandostudio.com/
聯係:[email protected]
項目年份:2020
主持建築師:陳思安、李雪雯、葉國聰
地址: 中國上海淮海路人民坊841號店
建築麵積:180平方米
項目類別:室內設計、商業設計、內衣店設計、裝修、受保護建築室內設計、藝術裝置、藝術道具
客戶:青色內衣
攝影師:田方方、葉國聰
文字:陳思安

Project:  ATELIER INTIMO FLAGSHIP
Design:   O&O STUDIO
Website:  https://www.oandostudio.com/
Contact:  [email protected]
Completion:  2020
Chief Designer: Eric Chan, Suzanne Li, Katt Chung Yap
Address: Unit 841, Renmin Fang, Huai Hai Lu, Shanghai, PRC
GFA:  180sqm
Typology:  Interior Design, Retail Interior, Lingerie Shop, Shopfront, Listed Building Interior Design, Renovation, Art Installations
Client:  Atelier Intimo
Photographer:  Tian Fang Fang, Katt Chung Yap
Text:  Eric Chan

 

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